After the success of The Foundation Rider, our editors recognised there was a gap in the equestrian media space, especially designed for young riders and pony enthusiasts. The Pony Rider Magazine was created to fill that gap, offering an inspiring, educational, and motivational platform that celebrates the joy of learning, riding, and caring for ponies. Each issue is packed with stories that spark confidence, curiosity, and connection, helping the next generation of equestrians grow their knowledge, nurture their passion, and dream big in the saddle. OUR AUDIENCE The Pony Rider Magazine connects with a vibrant and passionate community of young equestrians, pony lovers, and their families. Our readers are typically aged 5–15, along with the parents, coaches, and clubs who support their riding journeys. From young riders just starting out, to those competing at local and pony club events, our audience shares a genuine love for their ponies and a hunger for inspiration. They value encouragement, and education making The Pony Rider a trusted and positive space where the next generation of riders can dream, grow, and feel part of a wider community. OUR MISSION At The Pony Rider Magazine, our mission is to inspire, educate, and celebrate the next generation of pony lovers. We believe every young rider should feel seen, supported, and part of a community that shares their passion. Through fun, educational, and confidence-building content, we aim to grow our readers’ love and knowledge of ponies - from care and training, to riding and connection. We also provide opportunities for kids to get involved and have their voices heard, by submitting their drawings, colouring, photos, and stories to be featured in the magazine. By fostering friendships, creativity, and confidence, The Pony Rider isn’t just a magazine.